A new refresh project...really?

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Some of our readers may know that the University home page underwent its last major refresh in 2005. 


What you may not know is that the University home has undergone at least 8 significant (and incremental) refresh cycles since the August 2005 launch. Don't believe me? You can use the Wayback Machine on archive.org to take a look at a visual and architectual history of our web site. 

Overall, continuous and incremental improvement strategies have worked well to keep the University web site running smoothly while balancing demand for our limited human and financial resources. So why is this a good time to do another major overhaul? Here are a few thoughts:
  1. Web as a strategic communication tool: we know from our 2009 web research that over 80% of current and prospective students we polled stated that the University web site is their primary means of finding out information about the University. If nothing else, we expect those expectations to increase over the next 3-5 years, so we must take action to manage this anticipated demand.
  2. Social media. Facebook, Twitter, LinkedIn, YouTube: we are all using it, and the University as an institution is using it as well. However, our web site and communication strategies generally aren't taking advantage of the power of social media to generate open discourse.
  3. Mobile: mobile web usage is exploding, and will only continue to expand. If our University's web presence isn't mobile-friendly, we risk alienating large groups of audiences.
  4. Infrastructure: over the last 2 years the University completed 2 major Web infrastructure projects: migration to our new web content management system (EchoCI) and deployment of new web server infrastructure to support it. We now have a solid hardware platform on which to build the next iteration of the University's web site. Along with these tools, we can leverage our years of expertise in web standards-based development to ensure our new site is both highly usable and accessible.
  5. Convergence: the time is right to tackle these issues. Our University's leadership recognizes the importance of these issues and is willing to commit the necessary resources to address them. This gives the University an opportunity to not only make our Web presence look and work better, but also to develop strategies that will improve our ability to communicate more effectively over the next 3-5 years. 
To respond to these factors, the Division of Technology & Communication has begun planning work for an overhaul of the University web site, including the home page, top-level pages, and sub-sites; campus-wide planning activities for that project are expected to begin in early 2012.

In our next post, I'll begin to outline the steps we plan to take to accomplish our objectives, the resources we'll need, and how we will engage the University community throughout the project. 

In the meanwhile, we're certain that there are other good reasons to complete a University web site refresh right now. Do you think the University web site should be refreshed now? Why or why not? Post your comments here, we look forward to hearing from you!

End of a busy summer

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Summer is almost over, students are getting ready to move in and start classes again, and many changes to the web site are being unveiled.

At the top of the list, CSUCI is unveiling a new logo, which will be making its appearance on the CSUCI web site shortly.

A sneak preview is available. Learn more about the unveiling of the new brand.

In addition, the web team has made some subtle changes to the wayfinding navigation featured on web pages that use the CSUCI brand. During the next academic year, you will continue to see progressive enhancement in the wayfinding features offered on the CSUCI web site.

Perhaps even bigger news is last week's launch of myCI, the new single point of access for key services. Students can now use a single user name and password to access CI Learn, Dolphin Email, CI Records and other services. While not directly related to the web refresh, myCI represents a big leap ahead in systems integration and ease-of-use of the web at CSUCI. In light of the difficult economic circumstances faced by the University, the launch of myCI is an incredible accomplishment and a testament to the committment and talents of Information Technology employees, and we're proud to be a part of that effort.

Get ready, it's going to be an exciting semester!

Web Assessment and content management

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Phew! It's been a busy month for the Web Refresh project.

The first draft of the Web Assessment report was sent last week to members of the Core Group for review and feedback. The group will be meeting shortly to discuss & refine the report before it is made available to the University community. The report summarizes the strengths and weaknesses identified in the refresh "discovery" process, and proposes a course of action for addressing key weaknesses over the 2009-2010 academic year.

In related news, CSUCI will be embarking on the first steps of a web content management system evaluation beginning in Summer 2009. Approval to commence the first project phase was given today by CIO Michael Berman. While this won't tie in directly with the web refresh project, it will have an impact on the future of content creation at CSUCI. Budget issues are a key consideration for this project, so progress may be hampered until the financial situation becomes clearer.

Stay tuned, it will be an exciting summer and fall for the CSUCI web site!

Survey analysis and report

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The survey analysis is complete; the initial report has been sent out for review.

In the coming weeks, both the Core and Advisory Task Forces will meet to review the survey report and weigh in on the results.

Using the survey results as well as other data & feedback, the Task Forces will craft a final "assessment" report to be shared with the University community at-large.

From there, we'll start developing the requirements & project plan for Phase II of the project. Stay tuned for further details!

Survey metrics

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Now that we have lots of survey data, what kinds of metrics would be useful for people to look at?

Here are some ideas:

  1. First, segment data as follows: prospective students, parents, current students, donors, employees, general public, and as time permits, remaining categories.
  2. Create reports for each segment, including long-answer
  3. Compare 2004 questions to 2009 questions (at least, those that are the same) using segments if possible.
  4. Compare segments: prospective students vs. current students; prospective students vs. parents
Let us know if you have any ideas for ways to provide some meaningful data analysis for the refresh process.

Survey closes and analysis begins

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Thanks for everyone who participated in making the 2009 Web Site Use Survey a success. The response was overwhelming: we have over 1,100 respondents, so we have a lot of feedback to sort through. I think our response rate can be attributed to several factors:

  • People value the CSUCI web site as an information resource. From prospective students to employees to the general public, so many people already use and rely on the CSUCI web site as the primary source of information about the University. www.csuci.edu averages over 8200 visits per day, and over 2100 (more than 25%) are new visitors to the site. These numbers will continue to grow.

  • Our community is happy for the opportunity to voice its opinion. They are active and want to participate in shaping the future of CSUCI. We must continue to consider and evaluate all opinions and comments about the CSUCI web site, and take action to demonstrate that the University values this feedback and will address the community's needs.

  • A coordinated, detailed communication plan. The Core Task Force created and implemented a plan to ensure maximum response and publicity. The plan covered techniques and timelines for getting the word out through email, print and web.
Most of March will be spent reviewing the survey responses and preparing reports for various campus constituencies based on results. The reports will include comparative analysis with the 2004 Web Site Use Survey.

Stay tuned for further updates.

Survey is almost finished

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We've received an excellent response to our survey.

We have over 1,000 responses to date, nearly 10 times the number of responses we received during our previous survey.

If you haven't completed the survey, it's not too late:

Take the CSUCI Web Survey Now!

The survey will close at the end of the month; then we will begin the laborious process of analyzing our data.