Our little darling just turned one! On Saturday, August 15, CI's mobile-friendly responsive web site celebrated its first birthday, and we sure are proud of it.

It's been a great first year with our site. Here's what we have to show for it:

13% increase in pageviews of the CI web site overall
27% increase in pageviews of the About CI page
41% increase in pageviews of the Academics page
65% increase in pageviews of the Visit Campus and campus tours pages
69% increase in pageviews of the main Admissions page (Admissions & Costs)
145% increase in pageviews across all Admissions pages
468% increase in pageviews across all tuition and fees pages
1421% increase in pageviews of the Student Life page

...and other significant increases across academic and administrative web sites...

...and a 29% decrease in our bounce rate and a 39% decrease in exit percentage across all primary CI web site properties.

What do all these stats mean? They mean that more people are visiting the CI web site, and people are engaging more deeply with our web content.

If that wasn't enough, our web site was also recognized with 3 awards:

2014 Collegiate Advertising Awards Silver Winner in Website Design
2015 CASE District VII Award of Excellence (Bronze) for Institutional Web Sites (PDF)
30th Annual Education Advertising Awards Merit Award for www.csuci.edu 

Not too bad for a young university in Camarillo CA!

Since we launched, we've continued to make incremental improvements. Some highlights include:

1. Establishing a rapid, rotating refresh cycle for the banner images on the CI home page.
2. Changing the home page banners from static images to clickable images. We'll be keeping track of how this change in functionality increases our visitor interaction.
3. Working closely with our Enrollment Management team to develop and deploy a new consolidated "Calendars" page, which combines events, important dates and deadlines for prospective and incoming students.
4. Integrating new videos to help prospective students, parents and visitors to get to know CI.
5. Migrating all but 3 of our academic program web sites to our new mobile-friendly, responsive web site design, including subsequent re-designs of the Anthropology, Chicana/o Studies, and Nursing web sites.
6. Upgrading our Google Analytics to use Google Tag Manager to help us better manage our web analytics. 

• Migration of our Giving, Extended University and Library web sites to our new mobile-friendly, responsive design
• An updated electronic campus tour and viewbook
• Updates to the Housing and Dining web sites
• Migration of CI-developed web applications that are still using our legacy web framework.

I'm pleased to report that the CI Web Refresh team made good progress this spring. Here's a snapshot of what was completed since the last update: 

1. Stamats helped us complete usability tests of our prototypes on both mobile and laptop platforms to verify how easily prospective students could complete certain tasks, such as finding information about what academic programs are available, or determining cost of attendance. The results of the tests have been used to further refine the organization and content of our new site.

2. We hosted two "Writing for the Web" workshops for creators of web content. (One of the writing workshop sessions was recorded, and is available for on-demand viewing by University employees; please contact Peter Mosinskis at peter.mosinskis@csuci.edu to obtain access.) 

3. We worked with Stamats to re-write 50 pages of web content from a cross-section of key University web sites to define the our web site content style and tone in support of our new web site strategy. These pages are being shared with key stakeholders for feedback, and will be incorporated into new web sites. (Campus organizations can contact me at peter.mosinskis@csuci.edu to review this content.) 

4. Our team has built 16 web pages in a grey-scale, HTML wire frame format. These examples encompass the CI home page and main navigation elements, and have been used to test and refine  the user experience of our new site.

5. We've scheduled a "Social Media workshop" for Thursday, June 13. This workshop is meant to help social media authors across campus to learn to communicate more effectively. (Interested in attending? Contact Melissa Bergem at melissa.bergem@csuci.edu by June 11 to RSVP). For those that can't attend, a video recording will be available after the workshop.  

So what's left to be done? To get a better idea, our team completed an inventory of pages affected by the refresh effort, and here's some of what we learned: 

• To launch only an updated University home page and top-level pages, our team must review, modify or build from scratch at least 34 web sites and web applications.
• To launch a new CI home page and 5 top-level pages, our team must do the same for at least 100 web sites and web applications.
• To complete the project, our team must migrate over 200 unique web sites and web applications comprising over 27,000 unique digital assets (including web pages, electronic documents, and digital images) into the new web site design.

• the build out and testing of web site prototypes for the University home page and top-level pages
• graphic design of web themes and styles, including color, texture, typography, and layout
• re-writes of existing web site content in coordination with campus stakeholders
• further testing of prototypes on a number on traditional and mobile platforms by various audience groups
• optimization of web content and design delivery for mobile platforms
• updates to the CI Web Style Guide and web site templates

With the support of our strategic partners at Stamats/Catchfire Media and the active participation of many stakeholders across the University, this fall the CI Web Refresh Core Team has made excellent progress.

Since September, the Core Team has led 11 group meetings with subject matter experts across the University, including faculty, staff and administrators in Academic Affairs, Admissions & Recruitment, Extended University, Student Affairs, Advancement, and the Office of the President. During these meetings, the team has reviewed proposed information architecture and navigation changes, and presented updated content models for review and feedback. In addition, members of the Core Team have presented project updates to the Web Refresh Advisory team and the campus IT Planning and Policy Committee. Members of the Core Team will continue to meet with campus organizations to help ensure unified implementation of our new web strategy throughout the next year.

The new information architecture (IA) has been developed based on this feedback, as well as the outcomes of strategic planning and research completed in cooperation with Stamats earlier this year. This IA facilitates access to information for all of our target audiences, while focusing on improving access to critical information of prospective students.

To accompany the updated IA, the CI team has been working to complete a content inventory for each of the nearly 200 key University web pages. Page goals, descriptions of content and interactivity, and calls to action are being defined for each page represented in the IA. In addition, Stamats has developed 30 pages of new content in conjunction with  our team and subject matter experts across the University to engage our web site visitors and to help tell the story of CI.  The CI team continues to meet with subject matter experts in each content area to provide opportunities for review and feedback of new and revised content, to ensure that campus organizations and services are represented accurately and appropriately.

Our talented CI web design team has been busy researching and testing technologies to improve the mobile user experience, and has begun developing initial prototypes of the new site structure and visual organization. During the fall semester, the CI team coordinated two usability tests with prospective students, and used the feedback to verify decisions about organization of our navigation. In spring 2013, we will partner with Stamats to complete further usability testing of our prototypes to ensure that the navigation and organization of our web site makes sense and is easy-to-use across a range of devices, including smartphones and tablets.

The Core Team continues to work closely with our partners at Stamats/Catchfire, meeting as a team on a weekly basis and individually throughout the week as needed to solve problems and answer questions. If you have any questions about this project, feel free to leave your comments here, or contact me at Peter Mosinskis via email at peter.mosinskis@csuci.edu, or call 805-437-8587.

Finally, a huge thanks to all those who have contributed their time, thought and energy towards this project during 2012. This project wouldn't be possible without the vision and dedication of our team members and the ongoing support of our campus community and leadership.

On behalf of the Core Team, we wish you all the happiest and most relaxing of holidays, and we look forward to working with you to launch the updated CI web site in 2013.